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  • Why Master of Business Administration (Marketing)
    SNoonan_UniSA BusHub_231017_005.jpgThe University of South Australia Business School is ranked in the top one per cent worldwide1. Our five-Star MBA2 is recognised and respected globally for its excellence.

    Since 2007 it has been ranked in the top ten MBA programs in Australia3. It offers a dynamic, engaging, and completely flexible degree that delivers invaluable networking opportunities, preparing you to think and act as a global business leader.

    If you are driven to create new solutions, lead innovative teams, and deliver exceptional results in the context of disruptive change and global uncertainty, an MBA from UniSA will be your inspiration.

    1 The University of South Australia Business School is one of just nine institutions in Australia and 169 globally to be accredited by EQUIS. There is a total pool of 16,585 Business Schools worldwide, as reported by the AACSB, May 2017. 2 Awarded by the Graduate Management Association of Australia (GMAA) for ten consecutive years. 3 Australian Financial Review, BOSS Survey

    Real-world connections
    Australian Institute of Company Directors CourseAICD LOGO.png
    Offered through a unique partnership with the Australian Institute of Company Directors (AICD), this highly-regarded course is offered as a recognised elective of the MBA curriculum. The course will give you the specialist knowledge and skills to advise boards, join boards, and to better understand the contribution a high functioning board makes to an organisation’s success. You will also be eligible to use the post-nominal GAICD (Graduate Member of the Australian Institute of Company Directors) upon successful completion.

    View From the Top
    View From the Top is an exclusive seminar and networking series connecting executives and thought-leaders with our MBA and postgraduate students and alumni. Presenters share leadership and industry insights, they advance debate on issues that affect the business world and our society.

    Executive Partners Programme
    The Executive Partners Programme is a unique mentoring opportunity in which students are matched with a senior executive (CEO or Senior Manager) with proven leadership and managerial expertise and vast business networks. Partners have worked for companies such as Alcoa, BP, Commonwealth Bank, CSR, ExxonMobil, Mitsubishi and SA Health. Every year, two EPP students are invited to participate in an intensive three-week international student exchange with the College of William and Mary in Williamsburg, US.

    Marketing specialisation
    Learn from leading scientists at the Ehrenberg-Bass Institute for Marketing Science, the world’s largest institute for marketing research. The Institute produces ground-breaking research into how brands grow and how consumers behave, it is sponsored by many of the world’s biggest brands including Coca-Cola, Colgate-Palmolive, Unilever and Facebook. Through collaboration with the Institute, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry research. You will gain advanced marketing knowledge across a range of areas including:

    advertising: theory and practice
    brand management
    buyer behaviour insights
    marketing strategy and planning
    advanced marketing analytics
    e-marketing

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